Say goodbye to celebrity influencers – the four-legged stars of the pet fashion world are here! In recent years, there has been a surge in popularity of furry fashionistas as pets become highly visible (“influencers” if you will!) on social media. From photogenic Fidos and Tabbies to fabulous felines, let us explore the growing success of Pet Fashion Influencers.
1. Juicy Couture’s Cutest Canine Collaborators
Paris Hilton’s Tinkerbell
Beloved by celebs, Tinkerbell has been spotted sporting Juicy Couture garments since 2006 and has enjoyed her own line of clothing since. Tinkerbell’s look exemplifies LA-cool, with Juicy’s signature bold prints and bright colors. The chihuahua has been seen promoting the brand across the world, from her hometown of Los Angeles to the halls of Paris fashion week.
Miley Cyrus’s Lilo
Lilo made her official debut onto the canine fashion scene in 2013, when Miley Cyrus posted a photo of her posing adorably in a Juicy Couture hoodie and bejeweled collar. The pup has been seen accompanying the singer to lots of events, such as the Grammy’s and the VMA’s, and her playful style is quite the testament to the brand’s playful yet classy designs.
Kylie Jenner’s Norman and Bambi
Norman and Bambi have claimed their own spotlight on the interwebs, often posing together sporting their Juicy duds. Norman has been seen in an adorable Juicy tracksuit, which is perfect for a small Italian Greyhound. Meanwhile, Bambi boasts a svelte and stylish look, often dressed in a baby blue velour suit – complete with small horns.
Ivana Trump’s Sparky and Chloe
Sparky and Chloe were first spotted wearing Juicy Couture in 2009 and have been high class fashion fixtures ever since. Unlike in their young years, Sparky and Chloe have graduated from the Juicy baby line and rock the classic look with full-length hoodies and capes. They also recently celebrated their 17th birthdays wearing fancy Juicy Couture dresses.
Conclusion
It is no surprise that Juicy Couture is the go-to brand for canine fashionistas. From Paris Hilton’s Tinkerbell to Ivana Trump’s Sparky and Chloe, the pup-arrazi are always dressed in style, representing Juicy Couture with an element of glamour and sophistication.
2. The Barking Business of Pet Fashion
Dressing up your pooch is no longer a novelty. High fashion pet stores have opened their doors to let dogs join in on the wardrobe fun. Upscale retail outlets and bespoke pet boutiques offer tailored options that conquer any canine’s closet conundrum.
- Flawless Faux Fur: Faux fur is having a moment, and pooches aren’t passing up on the style. From coats to dog beds, faux fur accessories are making a fashionable fur-real statement.
- Plush Pajamas: It’s no secret that dogs love to snooze. Now they can do so in style with cozy plaid pajamas that are perfect for those lazy weekend days on the couch.
- Pretty in Pink: Rose quartz and pinks are making a comeback, and dogs aren’t missing out on any of the action. You can find a range of shades of pink on bow-filled collars, doggy dresses, and even toys.
But the fashion doesn’t stop there. Luxe loungewear, statement scarves, special occasion clothing, and even designer doggie diapers, pet owners can find any canine couture they can think of. From bold basics to trendsetting designs, the power of pet fashion is barking for the attention it deserves.
Designer pet brands promise the same comfort and functionality as regular pet brands, without compromising on the style factor. Beyond providing a fashionable addition to their wardrobe, pet apparel can also give dogs a greater sense of security and protection in different climates. Specialized pet sweaters are designed to help keep the chill away.
High-end pet fashion has taken the market by storm, providing pooches with a chance to strut around in style. With fashion collections changing with the season, dogs can now stay ahead of their furry fashionista peers.
3. Spotting the Paw-tential of Pet Influencers
Brands need to know where to look if they want to get on the pet influencer gravy train. With some careful research you can detect a wealth of potential pet influencers with the right expertise and paw-formance history to carry your message effectively.
Take the time to search for the perfect pet influencers, one that ticks all the boxes, and you’ll be barking up the right tree. Here are some key factors to look out for:
- Size of the account. How many followers do they have? Although reach isn’t the only factor it should be considered. Smaller accounts with a true connection to their audience can be more effective as they tend to be less ‘spammy’.
- Engagement. Look to see how many comments, likes and interactions are occurring on their posts? Influencers that have a highly engaged audience will provide a better return on investment.
- Quality. Is the pet influencer’s content professional and up to the standards required to promote your brand? Alternatively, is there a vibe in their posts that is appropriate to your target market?
- Paw-tographic. Does the influencer have plenty of pictures of their pet in different locations and activities? Followers may find such content engaging and rewarding.
The number of pet influencers available continues to grow and more brands are using them to increase the reach of their product or service. Using carefully researched influencers can be a real ‘tail-tale’ success when successfully integrated into a brand’s promotional strategy.
Additionally, consider running an influencer campaign for your best pet products every now and then. This should help encourage influencers to post regularly about your organisation and help grow social engagement. Take the plunge and start exploring the potential of pet influencers in your digital marketing plan.
4. Fur-ocious Fido: How to Turn Your Pooch into the Purrfect Insta Star
Fur-ocious Fido may have you drooling, but creating the purrfect Insta star requires lots of dedication and know-how. Here are four steps to get your pooch into peak insta-show condition.
- Groom Your Pet – Regular grooming can help keep your pet looking and feeling its best. Start by brushing and combing their coat to keep it clean and free of tangles. Regular baths, nail cuts, and ear maintenance can keep Fido looking camera-ready.
- Get Quality Pictures – Once your pet is properly groomed, you can start snapping pics. Hire a professional photographer for detailed shots or post candid pictures taken with a smartphone. Be sure to use natural light and warm tones to give them an extra sparkle.
- Tag With Fun Captions – Now comes the tricky part, writing captions that will make your pet stand out against the crowd. Use your pooch’s personality to come up with witty one-liners. You can also add a funny GIF or meme-style image to make your account more unique.
- Interact With Other Pet Owners – Pet owners love to share stories and pics of their furry pals. Interacting with other pet owners and checking out their accounts is a great way to create genuine connections with people with similar interests. Share some love and watch your account grow!
With these tips in hand, your four-legged friend will be wagging their tail all the way to Insta-star status! Just remember to be kind, share pictures responsibly, and don’t forget to brush Fido’s teeth.
From brand endorsements to museum exhibitions, pet influencers have become the golden retrievers of fame and fortune in today’s social media spaces. With their adorably fashionable outfits and sincere animal charm, they have managed to turn the heads of the fashion industry and shape a new breed of pooch-centric style. From their furry smiling faces, comes the revelation of a new attitude to upcoming fashion trends: not only for humans, but now for their four-legged pals too!
